Without a cause, any strategy is just boring.
The Change Framework
- More than twenty years building brands
- Founder of Jelly, Scallent, Stronddo, and StriveSync
- PME Heroes Jury
Gonçalo Malho Rodrigues is the founder and CEO of Jelly – Digital Agency, Stronddo – Art Gallery, Scallent – Human Talent, and Strivesync, a producer of online fashion brands and innovative projects such as The Change Framework itself.
With a clear and direct vision of innovation and communication, Gonçalo specializes in creating and leading projects with real impact, challenging established norms. He believes in businesses and brands that have the courage to embrace authentic and sustainable change, positioning them for the future.
With a mature and straightforward approach, he is recognized for designing distinctive positioning strategies that combine creativity with data to generate tangible results. His experience in digital entrepreneurship, strategic marketing, and artistic curation allows him to bridge the gaps between different fields, enriching each project with a broad and innovative perspective.
Frequently invited to teach courses on digital marketing and entrepreneurship at prestigious universities such as IADE, Lusíada, and the University of Lisbon’s School of Medicine, Gonçalo is driven by a constant ambition to challenge the status quo. He is an enthusiast of digital and cultural transformation, always attentive to the trends that shape the future. At The Change Framework, he is committed to empowering companies and professionals to navigate with confidence in an ever-changing world.
