In 2010, Gonçalo founded Jelly - Digital Agency, which became one of the leading digital agencies in Portugal. In 2018, he founded Scallent - Human Talent, which specializes in identifying and developing talent for the agency sector.
More recently, in 2024, he co-founded the Stronddo art gallery and then founded Strivesync, a company dedicated to creating and managing brands in multiple sectors - from online fashion, with Bushicode, to innovative projects such as The Change Framework itself, launched in 2025.
With a clear and direct vision of innovation and communication, Gonçalo specializes in creating and leading projects with real impact, challenging established norms. He believes in businesses and brands that have the courage to embrace authentic and sustainable change, positioning them for the future.
With a mature and straightforward approach, he is recognized for designing differentiating positioning strategies by combining creativity, data and action to generate tangible results.
Often invited to give lectures on digital marketing and entrepreneurship at prestigious universities such as IADE, Lusíada and the Faculty of Medicine of the University of Lisbon, Gonçalo promotes deep reflection on the themes and tools of our daily lives.
Its ambition is to simplify and structure complex concepts, creating clear and inspiring missions that motivate teams to give their all to achieving them.
He is an enthusiast of digital and cultural transformation, always on the lookout for trends that will shape tomorrow.
At The Change Framework, Gonçalo is committed to empowering teams to generate change in organizations by fighting for a common cause.
