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All brands with the same content strategy – How can a brand’s content stand out from the mainstream?
Most brands follow exactly the same marketing formula (which they pretentiously call a “strategy”). So, what
Fandoms: the invisible force that is redefining the future of brands
There is a quiet revolution happening right under the noses of most marketers. And it's not happening in boardrooms.
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Marketing is no longer just a department. It is a cause worth fighting for.
Most companies have marketing departments. Few have causes worth fighting for. And that's why so many campaigns generate metrics but don't generate emotion, produce content but don't create movement, invest budget but don't win true advocates.
When marketing is treated as a function, it becomes disposable. When it becomes a cause, it mobilizes entire organizations. The difference isn't in the budget, creativity, or tools. It's in having a clear problem, a genuine purpose, and a vision that people want to fight for.
And that changes everything.
"AI shopping will have a very small impact on most types of shopping." - Will it?
Did you think artificial intelligence was just going to recommend products to you? Think again.
We're not on the verge of the next great shopping app, but we are on the verge of giving up the act of shopping itself. Soon, you won't waste time comparing prices or looking for discounts: your AI assistant will do it all for you, without you asking.
Ready to be a spectator of your own shopping?
The fly hitting the window pane
According to Nietzsche, I am a fly banging against glass! 🪰 Nietzsche spoke about perception, illusion, and the limits of linear thinking. Applied to the business world
If AI is your next customer, will your site serve it or block it?
The web was made for humans. But... What about now that customers are AIs? For decades, we built the internet for people. Websites designed as storefronts,
The problem at the heart of the business
What if a problem is the best thing that can happen to anyone intent on creating a business and building a brand?